Circuit Stream
2023 - Present
I’ve had a long history with Circuit Stream across two chapters — first joining in 2020 as the second designer, and returning in early 2023 to help lead product on the leadership team. Over the years, I’ve contributed to multiple pivots: from building their B2B platform to shaping what Circuit Stream is known for today — tech education programs for youth and adults.
As Director of Product, I lead strategy across digital and physical experiences, with a scope that spans product growth, learning experience design, service design, and brand. I also connect the dots across product, operations, CX, and education, focusing on how we position ourselves externally with what we deliver behind the scenes, while building infrastructure to support scale.
Since rejoining the company, here is a small sample size of the work I got to drive:
Building Product for Growth
Strategy
Designing a strategy framework to align product with opportunity
Building Pre-University from 0-1
Strategy
Creating a new vertical to meet untapped learner needs, and how we evolved our positioning
Building Service for Scale
Design
Ops
How we scaled our operations: building backend systems, automating enrollment to ultimately streamline learner onboarding
Building Design Foundations
Design
How we standardized our design language and scaled design operations across 8+ brands
Evolution of Brand
Design
Establishing consistency in our brand and realigning it with product strategy
Designing for Outcomes
Leadership
How we shifted teams from content delivery to experience design, bringing product thinking to education, CX, and physical experiences.